[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_column_text]As we move closer to 2017 and begin contemplating another year of branding and marketing, why not build on proven success? What were the most vibrant and successful promotional product trends of 2016?
Gizmos & Gadgets
Technology is at the top of the list. For clients who are obsessed with the next form of entertainment technology, electronic devices for greater lifestyle convenience or simply curious, hi-tech promotional products trended strong, comprising about 12% of expenditures for promotional products. Some examples of what were the most popular gizmos and gadgets:
- Wearable technology such as fitness watches and virtual reality glasses.
- Stylus pens for use with touch screen devices.
Also popular are soft-touch products that are usable and practical. Items such as notebooks, tote bags and sports bottles all performed strong as promotional products. With new printing technologies, logo designs that are more vivid and have interesting tactile features have transformed functional into engaging.
The Green Factor
Keep one important aspect in mind: eco-friendly. Sustainability awareness and green friendly products are already in demand and that demand is expected to grow. Consider the source of materials used for any promotional product. Also use the product as an opportunity to share your company’s own eco-friendly message.
Create Your Campaign
Breathe new life into your company’s connection with customers by creating a branding strategy that uses the high-quality promotional products they desire. Please contact us to explore all the options that are available.[/vc_column_text][/vc_column][/vc_row]