Digital Signage is evolving, and becoming more widely adopted across a huge variety of industries.
Digital signage offers creative and exciting possibilities to stay ahead of your competition and provide the best possible experience for your customers.
10 Digital Signage Trends To Take Notice Of
Data Analytics collected from digital signage can provide your business with immediate feedback on audience demographics, preferences, behaviours, engagement and interactivity, allowing you to tailor your content accordingly.
If for instance, you’re experimenting with colour theory in your digital signage on a new marketing campaign, you’ll be able to receive data on what is working with your audience and what isn’t, based on their interaction and engagement… Giving you the ability to try something new, or refine your targeting and segmentation.
Facial analytics & recognition is now commonly used for unlocking devices and ID checks in airports and supermarkets, but this is just the beginning of it.
Take sentiment analysis for example, this can be used to understand the sentiment behind human expression when interacting with a product or advertisement.
Imagine, your company could use this to receive data on which products or advertisements your customers responded best to. Giving you the ability to personalise advertisements based on that analysis, rather than wasting budgets on something that isn’t working.
This could be used for interviews and presentations, to understand how people are reacting and it could even be used in smart cars to detect a driver’s drowsiness!
Facial recognition helps businesses to provide a more meaningful and relevant experience to their customers.
Digital signage facial recognition can identify new and returning customers and show them relevant promotions and experiences based on their order history or preferences.
Not only does this technology personalise experiences based on a person’s demographics, but it also provides your business with an abundance of data on your audience… Combine that with sentiment analysis and you’ll know exactly what your audience is looking for.
We will even see advanced personalisation, such as calorie recommendations based on a person’s health goals…The possibilities really are endless with this incredible technology.
Digital Signage can exchange data and interact with the sensors in smartphones and wearable devices, to create a more personalised experience for customers.
Imagine walking past a shop window, when you hear a ping from your smartphone. The store has used sensors to provide you with a 25% discount to use in store. This can help to increase footfall to your business and create value to possible consumers.
Digital signage in public places will also allow businesses to advertise personalised offers, useful information and real-time updates based on their interests. (With their permission of course)
This could be a great way for your business to have digital signage that interacts with your employees too, to provide them with personalised information, feedback and business updates.
Augmented reality (where computer generated images are combined with the live view of the world) is not a new concept, GlobalData reported that AR will be a $152 billion industry within the next 10 years.
We’ve already seen the introduction and popularity of AR through the Pokemon Go app in 2016, as well as camera and video filters on Snapchat, TikTok and Instagram.
Now we’re starting to see the retail industry adopt this impressive technology in their shop windows. There’s the LEGO store digital box and Hugo Boss’ AR shop window displays, that entertain and encourage people to visit in store and purchase products.
We’re also seeing an increase in AR for wayfinding, since London Gatwick was the world’s first airport to implement indoor navigation with augmented reality.
Plans for the Metaverse in the future is a clear sign that AR will be adopted worldwide.
The ability to interact with your digital signage through live streaming could be a great marketing strategy for your business in the future.
We’re going to see users have the ability to join live streams, with the use of camera integration and leave live comments through touch screen messaging.
This could be great for important updates across corporate offices, or for potential customers to have direct interactivity and give live feedback to their favourite brands from all over the world.
You can use live streaming through Digital Signage to provide more value and really impress your customers and staff.
Talking of impressing…
Not only can people interact with your digital signage but it can interact with them too!
Japanese company Aromajoin has created digital signage for fragrance, cosmetics and beverage stores that emit the aroma of their products to customers.
This improves engagement with their customers and ultimately increases sales too (especially for those businesses that are online-only stores).
Historically, to update digital signage, a business would need a USB drive or memory card, however cloud-based deployment now allows businesses to update it from anywhere in the world and with the press of a button (or touch-screen, should we say).
To refine your target audience and provide valuable, personalised content in real-time, updating with a USB drive just won’t cut it… Cloud-based deployment is the way forward.
This is where businesses can purchase Out-of-home advertising on Digital Signage, in real-time using Artificial Intelligence (Similar to online paid marketing).
Combine this with facial sentiment analysis and other data analytics, to understand precisely how your audience is reacting to your signage, make immediate adjustments and ensure that your marketing efforts are seen by the right people.
This is something that will become more and more popular as the demand for more advanced technology increases.
Lastly, with the increase in affordability and the possibilities of Digital Signage technology, more and more industries are beginning to adopt it to keep up with their competition.
No longer is Digital Signage just used within the retail sector but it is being used in restaurants, hospitals, airports, bus stops and cinemas.
It’s now even being used in museums and churches!
This widespread adoption shows the increasing demand in Digital Signage screens and other technology that help businesses automate and optimise their interactions with customers and staff.
Amazon Go has 29 cashier-less stores across the US, which means that customers can enter one of their stores and purchase their items, without being checked out by a member of staff. They use technologies such as computer vision, sensor fusion and the Amazon Go app on the customer’s smartphone, to check in and out of the store.
If digital signage can direct people around buildings, show relevant adverts based on people’s preferences, and provide all the information they need around your business’ products and services, there might not be a need for physical staff in the future.
The future of Digital Signage can create so many more opportunities for businesses to reach a wider audience, retrieve relevant and instant data from consumers, as well as free up time and money spent on unnecessary efforts within your business.
In a world where businesses are now competing for consumers’ attention, staying up-to-date with this hugely innovative technology is crucial if you want your business to succeed.