Valtra are a Finnish brand specialising in the manufacture of award-winning Tractors. Selling globally, Valtra have strong emphasis on both efficient farming and environmental impact and protection.
About the project
As part of their 70th year celebrations, the team at Valtra wanted to reward customer loyalty with an exclusive gift. The gift would need to be premium and practical having genuine usability for customers.
The gift was also to be sent out retrospectively to customers. Packaging needed to be robust and secure to ensure items were not damaged in transit.
We sought to understand the practical elements that may be of interest to customers within agriculture and farming and
arranged samples and visuals.
We added a bespoke foam insert so that pieces were held in place for transit and displayed perfectly when opened.
The finishing touch was an embossed 70th Anniversary logo on to the lid of the box.
The end result is an exclusive and sophisticated gift box that shares Valtra’s appreciation for their customers loyalty.
Having already worked with Graphic Arts on several projects I approached Tim to help me with a customer gift to help celebrate our 70th anniversary year. The brief was to produce a customer gift with an exclusive and quality look and feel. The gift was going to be given to our customers as a “thank you” for supporting the brand during our anniversary year. As our customers are from farming and agricultural backgrounds the gift needed to be of use
A&SP Marketing Specialist
Valtra UK& IE