Using Promotional Merchandise to save a life
The Cameron Grant Memorial Foundation strives to highlight mental health issues and male suicide. Understanding that for many, the battle is kept secret, they are using promotional merchandise to reach those in need. The majority of their campaign is communicated via beer mats. Given out to universities and used in conjunction with various police forces and pathways, they have seen great success. Wanting to go a step further, they approached Graphic Arts Group to help them with a project that could withstand the harsh environment of someone living rough.
In their latest innovative campaign, they have used a practical and thoughtful promotional item to gain reach in to their target demographic.
Message on a bottle
The team at CGMT wanted a practical and robust item that would be useful to its target audience. Those sleeping rough are known to be dehydrated so the team decided to use metal drinks bottles.
Branded with the Cameron Grant Memorial Trust logo on the front, the back carries a list of the local support available to those sleeping rough and anyone suffering with mental health.
Feedback has been positive with people returning the bottles to be refilled with water.
You don’t need to reinvent the wheel to be innovative
By using a practical promotional item like a drinks bottle, the team at CGMT were able to appeal to their target audience, engage with them and do this on a repeat basis when the bottle is taken for a refill.
Drinks bottles aren’t new within promotional merchandise however for the audience CGMT wanted to speak too, they were novel, practical and have repeated use.
You can read more about the fantastic work the team at CGMT here: Cameron Grant Memorial Trust – Mental Health Charity Focussed On Young People (camgrant.org.uk)
If you have a project and need help with communication tools such as promotional merchandise, get in touch with our team today 024 7667 3415