The Brief
YMCA England required a range of products which they could offer as ‘approved’. They wanted to make sure the colour, quality and durability of the products selected would be in keeping with their new brand. Combined with this, YMCA required a webstore to be built to allow online ordering and editing of the items.
The Solution
Graphic Arts worked together with YMCA England to compile a merchandise and clothing range for the new brand. This involved extensive research of products, including checking the durability of garments, careful selection of colours to comply with the new brand, and making sure everything was being ethically manufactured and sourced. The use of Graphic Arts’ Graphic Plus webstore was key with parts of the website being designed from the ground up. Ease-of-use was a prime consideration, with features such as the single page checkout making it intuitive and straightforward for users.
Who we work with
