Launching the PKF Rebrand
PKF Francis Clark underwent a significant rebranding effort to modernise its image and enhance brand recognition. The branch wanted to build on this while at the same time reinforcing it's own identity as part of the global PKF brand.
The designers were able to stay true to the global brand and used the agreed colour palette to create a complementary brand that stands out as individual while at the same time staying true to the overall brand. PKF’s rebranding aimed to create a fresh look while maintaining customer trust and loyalty.
The Project
To support this transition to the new branding, the company needed branded merchandise that aligned with its new visual identity and appealed to both employees and customers. The challenge was selecting promotional products that were not only practical but also reinforced the brand’s values of quality, reliability, and innovation.
Graphic Arts Group was a key partner, supporting PKF as they launched their campaign to highlight the changes through the use of high-quality promotional merchandise that would provide both functional value and brand visibility.
A Strategic Selection of Merchandise – To maximise the impact of the rebranding, Graphic Arts Group provided expert advice as PKF carefully selected a range of promotional items that aligned with its new image and customer needs. The items worked well as a set but individually appeal to different staff for different reasons. It was important to keep various staff groups and clients in mind when selecting the final items for this important launch.
Photo Credit: PKF-Francis Clark
The Products
Umbrellas
High-quality, windproof umbrellas featuring the new PKF logo and colour scheme
Fleece Jumpers
These embroidered jumpers were distributed to employees, reinforcing brand consistency
Pocket Chargers
Custom-printed USB chargers provided staff with a practical item that keeps the new PKF brand at the forefront of their minds
Power Banks
Portable power banks were chosen for their convenience and widespread appeal
Backpacks
Functional and stylish, the branded bags added a fresh, modern touch to rebrand efforts.
The Results
PKF’s investment in branded promotional merchandise played a pivotal role in reinforcing its rebranding strategy. There was increased brand awareness as the new logo and branding elements were prominently displayed on everyday items, ensuring frequent exposure. Staff appreciated being part of the launch and feeling they were ‘brought along’ on the journey as the company moved through the milestone, reinforcing loyalty and the business values along the way.
PKF’s rebranding efforts were successfully complemented by a strategic selection of promotional merchandise. By choosing high-quality, functional items that aligned with its new identity, the company enhanced brand visibility and staff satisfaction. This showcases the power and importance of thoughtful branding and the role promotional products play in a successful rebranding strategy.
Contact Our Experts
For businesses looking to elevate their brand presence, investing in well-designed promotional merchandise can make all the difference. If you’re spending the time and effort to do the rebrand, then the promotion of the brand should be part of the project from day one. Contact the Graphic Arts Group team today to speak to our experts.
Contact Graphic Arts Group – 024 7667 3415