About Jaguar Land Rover

The principal activity of Jaguar Land Rover Limited is the design, development, manufacture and sale of vehicles bearing the Jaguar and Land Rover marques. ... Jaguar Land Rover has been a subsidiary of Tata Motors since they founded it for the acquisition of Jaguar Cars Limited and Land Rover from Ford in 2008.

The Brief

Working with Impetus Automotive, Jaguar Landrover required a simulation set to help their staff improve their skills in buying and selling used approved vehicles. The finished article needed to be premium quality to reflect the brand values and also very durable to cope with international travel.

The Solution

Working with the client Graphic Arts produced a detailed concept for the initial idea which was then refined over the course of a month into a top quality finished product design. It utilised many of Graphic Arts’ processes including litho, digital and inkjet printing, paper over board construction and also a custom aluminium flight case with laser-cut foam liners.