Working with Impetus Automotive, Jaguar Landrover required a simulation set to help their staff improve their skills in buying and selling used approved vehicles. The finished article needed to be premium quality to reflect the brand values and also very durable to cope with international travel.
Working with the client Graphic Arts produced a detailed concept for the initial idea which was then refined over the course of a month into a top quality finished product design. It utilised many of Graphic Arts’ processes including litho, digital and inkjet printing, paper over board construction and also a custom aluminium flight case with laser-cut foam liners.
As industry specialists Impetus Automotive have delivered various innovative solutions for clients. As a long term business partner of Jaguar Landrover we relished the challenge that creating the ‘ROI Experience’ gave us, however, we couldn’t have delivered such a quality end product without the support and dedication of Craig and the team at Graphic Arts Group. They were open minded at creating a board game with playing cards, that needed to be of a premium quality whilst made out of robust materials. They advised us well and delivered a fabulous product. I have already and will continue to recommend Graphic Arts for all types of printing work. Thank you Craig.